The love of the genre is truly global, with the U.S., Indonesia, the Philippines, Japan, Mexico, Brazil, Malaysia, Canada, Singapore, and the U.K. Since 2018, K-Pop streams on Spotify have increased by 107% in the United States and 230% globally, resulting in almost 8 billion streams per month around the world.

With K-Pop On! (온), fans aren’t just tuning in to a playlist, they’re immersing themselves in a worldwide phenomenon. And that couldn’t be more true every day, K-Pop brings new songs, styles, and trends to the world. That’s the reason for the new playlist name and the addition of the Korean word “온,” which means “100” or “whole.” When combined with the English word “on,” the playlist’s name embodies the idea that K-Pop is always on 100 for the whole world. With K-Pop ON! (온), Spotify is creating a destination that gives fans and artists even stronger ways to connect with each other. K-Pop is more than a music genre-it’s a cultural hub for fandoms, superstars, fashion moments, and more.

As K-Pop continues to dominate the charts, Spotify is building on this momentum with a complete relaunch of its K-Pop Daebak playlist, now called K-Pop ON! (온).

Since its unveiling in 2014, the playlist has racked up billions of streams for Korean artists and has expanded their reach around the world. It’s been one year since Spotify debuted in South Korea and almost eight years since the launch of our flagship playlist, K-Pop Daebak.

Pop spotify playlist names